Well, that is what Utah Commission on Marriage (USA) advices to the married people. Marriage is indeed a sugar-coated manifestation of a very complex relationship. May be that is why this print campaign also depends on complex concept, in terms of its art direction.
The campaign, with a view to help people form and sustain a healthy and enduring marriage, shows how slight changes in attitude can make big positive wonders in relationships.
Agency:Richter7, Salt Lake City, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Executive Creative Director: Dave Newbold