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Hugo Boss new ad campaign features Jonathan Rhys Meyers

Hugo Boss has recently launched its fresh major advertisement campaign to commemorate the introduction of its new Green fragrance. Hugo Boss has signed up Match Point star Jonathan Rhys Meyers for its 30-second TV spot and print ads. The commercial named ‘Launch’ has been created by Stardust Studios in association with the Paris based advertising agency Callegari Berville Grey, a concern of Grey worldwide.

This advertisement campaign by Hugo Boss is one of the largest campaigns undertaken by the company after it moved into ‘men’s grooming’ last year. The 30-second ad is further broken down to 30, 20, 15 and 10-second segments. The ad carries a punch line, ‘Just a fragrance- the rest is up to you’.

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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

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