Hugo Boss has recently launched its fresh major advertisement campaign to commemorate the introduction of its new Green fragrance. Hugo Boss has signed up Match Point star Jonathan Rhys Meyers for its 30-second TV spot and print ads. The commercial named ‘Launch’ has been created by Stardust Studios in association with the Paris based advertising agency Callegari Berville Grey, a concern of Grey worldwide.
This advertisement campaign by Hugo Boss is one of the largest campaigns undertaken by the company after it moved into ‘men’s grooming’ last year. The 30-second ad is further broken down to 30, 20, 15 and 10-second segments. The ad carries a punch line, ‘Just a fragrance- the rest is up to you’.