Home | Advertising Guide | Google now eyeing the TV ad market
Google is in process to develop social and interactive television application for mass personalization with a view to grab a share of $74 billion TV ad market. Eric Schmidt is of the view that watching commercial on TV is a sheer wastage of time...

Google now eyeing the TV ad market

ericschmidt

Google is in process to develop <a href="
http://blogs.zdnet.com/micro-markets/index.php?p=97″>social and interactive television application for mass personalization with a view to grab a share of $74 billion TV ad market. Eric Schmidt is of the view that watching commercial on TV is a sheer wastage of time as people are made to watch those ads, which are not targeted to them.

Schmidt has made his intention clear as he informed recently that Google is preparing to bring ‘targeted measurable television ads’. He further believes that this technology will provide greater value to the advertisers.

Read

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

Leave a Reply

Life Improving Guide