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Google is in process to develop social and interactive television application for mass personalization with a view to grab a share of $74 billion TV ad market. Eric Schmidt is of the view that watching commercial on TV is a sheer wastage of time...

Google now eyeing the TV ad market

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Google is in process to develop <a href="
http://blogs.zdnet.com/micro-markets/index.php?p=97″>social and interactive television application for mass personalization with a view to grab a share of $74 billion TV ad market. Eric Schmidt is of the view that watching commercial on TV is a sheer wastage of time as people are made to watch those ads, which are not targeted to them.

Schmidt has made his intention clear as he informed recently that Google is preparing to bring ‘targeted measurable television ads’. He further believes that this technology will provide greater value to the advertisers.

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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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