Google is in process to develop <a href="
http://blogs.zdnet.com/micro-markets/index.php?p=97″>social and interactive television application for mass personalization with a view to grab a share of $74 billion TV ad market. Eric Schmidt is of the view that watching commercial on TV is a sheer wastage of time as people are made to watch those ads, which are not targeted to them.
Schmidt has made his intention clear as he informed recently that Google is preparing to bring ‘targeted measurable television ads’. He further believes that this technology will provide greater value to the advertisers.