Home | Advertising | Eric Schmidt's solution to fraud click: Let it happen
Google CEO Eric Schmidt has recently said that the pay-per-click advertisement model is inherently self-correcting. Schmidt further seems to be easy with widely debated click fraud as he has found a perfect economic solution, 'let it happen'....

Eric Schmidt's solution to fraud click: Let it happen

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Google CEO Eric Schmidt has recently said that the pay-per-click advertisement model is inherently self-correcting. Schmidt further seems to be easy with widely debated click fraud as he has found a perfect economic solution, ‘let it happen’.

Schmidt believes,

eventually, the price that the advertiser is willing to pay for the conversion will decline, because the advertiser will realize that these are bad clicks, in other words, the value of the ad declines, so over some amount of time, the system is in-fact, self-correcting. In fact, there is a perfect economic solution which is to let it happen.

However, Google charges advertisers even on bad clicks and the economic solution suggests that this payment would be regarded as cost of doing business with Google.

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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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