Now it seems everybody will onto it. Latest in the arena is Engage in game advertising which launched its first in-game campaign for Subway Restaurant. (image enclosed). Engage will be engaged in attracting eye balls of ever elusive 18-34 year old demography- mainly men. The San Francisco based agency which only launched yesterday will work in conjunction with other in game advertising firms like Massive, IGA Partners and Double Fashion. Engage’s first ad for Subway into the Counter Strike games reached more than 31000 gamers in its targeted markets totaling whopping 19000 hours of eyeball exposures.
The in game advertising industry is sudenly showing lot of promise…A recent Forrester research says over two thirds of people between 12-21 are users and owners of entertainment related consumer electronics. Two thirds of people in this age group own mobile phones , PCs, handheld devices, DVD players, home stereos etc.
Engage business development VP David Smith said, ‘Since it’s a relatively new medium, many companies are unaware of the promotional reach and creative flexibility video game advertising can provide when trying to target the elusive 18 to 34 year old male audience,’
The objective of Subway from the ad was to increase around the Subway $2.49 daily special and drive sales from the restaurant’s heavy users.