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Axe: The leather effect

Axe always comes up with some innovative ways to convey its ‘effect’. We have already seen the Indonesian Axe Effect in which women helplessly fall flat to the irresistible Axe men. Now, Axe shows us some hot shots to discover the power of leather.

The spot shows writhing leather figures which indicate naked passion. Report indicate the spot was done by taking moving references with naked models to make the writhing figures. Anyway, like all the other axe commercials, this spot too is noticeable.

Credits:

Advertising Agency: Lowe/SSP3, Bogotá, Colombia

Creative Directors: Margarita Olivar, Juan Carlos González

Art Director: Margarita Olivar

Copywriters: Juan Carlos González, Carlos Camacho

Photographer: Esteban Sostnisky

Other additional credits: Juanita Delgado, Natalia Franco

Via: Adweek

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

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