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Axe: The leather effect

Axe always comes up with some innovative ways to convey its ‘effect’. We have already seen the Indonesian Axe Effect in which women helplessly fall flat to the irresistible Axe men. Now, Axe shows us some hot shots to discover the power of leather.

The spot shows writhing leather figures which indicate naked passion. Report indicate the spot was done by taking moving references with naked models to make the writhing figures. Anyway, like all the other axe commercials, this spot too is noticeable.

Credits:

Advertising Agency: Lowe/SSP3, Bogotá, Colombia

Creative Directors: Margarita Olivar, Juan Carlos González

Art Director: Margarita Olivar

Copywriters: Juan Carlos González, Carlos Camacho

Photographer: Esteban Sostnisky

Other additional credits: Juanita Delgado, Natalia Franco

Via: Adweek

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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