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This is a perplexing print advertisement campaign for Ashtanga Yoga Center. The campaign seems to be focusing on the flexibility aspect of yoga while showing some positions which is twisted to an unimaginable extent. The campaign probably..

Ashtanga Yoga Center: Flexibility of body and mind

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This is a perplexing print advertisement campaign for Ashtanga Yoga Center. The campaign seems to be focusing on the flexibility aspect of yoga while showing some positions which is twisted to an unimaginable extent. The campaign probably aims at showing how flexible one’s body can be if he or she practices yoga. Moreover, as so far the concept of flexibility is concerned the campaign showing elasticity of the body seems to be considerably appropriate.

However, if a person goes down the philosophy of the yoga, this advertisement campaign surely falls much short for them. Therefore, in this perspective the representation of the idea seems to be blurred and not specific to the point. Flexibility of the body that comes with yoga is just a minor and obvious aspect of it. The campaign could have chosen another aspect such a fitness and eternal aspect of yoga that could have greater effect on people. The campaign was created by Leagas Delaney, Milan.

Via I Believe in Adv

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

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