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ASA slams ebay for misleading ad

ebay feb 25

An advertisement for popular auction site eBay has recently come under fierce criticism and drew flakes from the Advertising Standards Authority. The advertisement in question showed a coffee machine available for £100, which a customer was unable to find. The ASA has upheld the complaint against the advertisement stating the ad was completely misleading.

Besides coffee machine, the advert also featured a chair, apparently being sold for under £50, and a Le Creuset set for under £80. The prices were linked to the eBay site. The company in its defense argued that their intention was to advertise examples of generic items available on the website.

However, the ASA in its ruling stated, ‘all the items depicted in the ad should have been available for the whole time the ad appeared, and as soon as the items were no longer available the ad should have been withdrawn’. The company has reportedly withdrawn the ads immediately.

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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi
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