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AIDS: Status sorting is a prevention strategy

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The San Francisco Department of Public Health has launched this advertisement campaign to create awareness regarding AIDS with specifically targeting gay community. The campaign aims at encouraging gays to go under HIV tests and disclose their status of being HIV positive or negative before entering into intimate relationship. The advertisement showing men involved in intimate activities while having status printed on them.

This campaign had triggered controversy in San Francisco over the use of the term ‘status sorting’ message that has offended many people. The campaign has included print ads, billboards, wallscapes, bus shelters, subway posters, stickers, tattoos, postcards, magnets, and a website. The punch line of the campaign reads, ‘every gay man should know his status’. The campaign was designed by Better World Advertising.

Via Hout Lust

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

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