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AIDS: Status sorting is a prevention strategy

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The San Francisco Department of Public Health has launched this advertisement campaign to create awareness regarding AIDS with specifically targeting gay community. The campaign aims at encouraging gays to go under HIV tests and disclose their status of being HIV positive or negative before entering into intimate relationship. The advertisement showing men involved in intimate activities while having status printed on them.

This campaign had triggered controversy in San Francisco over the use of the term ‘status sorting’ message that has offended many people. The campaign has included print ads, billboards, wallscapes, bus shelters, subway posters, stickers, tattoos, postcards, magnets, and a website. The punch line of the campaign reads, ‘every gay man should know his status’. The campaign was designed by Better World Advertising.

Via Hout Lust

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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