This is a brilliant example of guerilla marketing. Though the basic idea is simply brilliant and effective but execution seems to be struggling a bit as the ad perhaps have not been placed at appropriate places. Therefore, the reach and the effect of the campaign have become a little difficult to ascertain. Moreover, the advertisement is quite cost-effective.
The direct and aggressive ad has brilliantly used the combination of the spot and the cutlery, which has made the advertisement truly effective.
Via I Believe In adv