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Monthly Archives: December 2009

Recession: blessing in disguise

Recession has many positive sides.Innovative ‘screams’ from the sacked professionals naturally grabs our attention. We have seen how the male copywriter managed to get the attention in the advertising circle, with his light, naked advertising...

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Where are the holes?

Will such strategies help to promote your brand? There are a lot of ambient efforts with a view to promote brands, but the question is, are they effective enough to enter the consumer psyche? For example, consider this promotional effort for...

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Volkswagens: effective humor

Humor has power. But when it is used in unwanted or inappropriate places, it has also a destructive power. Ford used humor in those commercials, and will that fun sell the car? However, this spot for Volkswagens, effectively uses humor, which...

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English at your reach

Another unique advertising campaign for an educational institute. It seems that the wind is blowing towards a rebellious way in these types of advertising. This print campaign for Lexical English School from, Yeah! Brazil Will grab our attention.

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Jobless writer will think for salary

Well, recession has a power to awaken the sleeping creativity within us. Examples(as we have already seen)- naked copywriter, lemonade and various innovative ideas from advertising professionals. Nothing is so serious if we are taking it with a...

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I am here; says Indian ‘ad watchdog’

India is a nation of different languages and diverse cultures. Naturally the creative process in India too takes a different route with a view to reach the minds of the consumers. It is a necessity to monitor the advertising efforts in India, like...

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This Toyota ad sells condom

Sometimes, sex sells. Sometimes misplaced sex can hurt your sales. I think that this insensible print ad for Mazda is the best example for the second statement. This print advertisement for Mazda MX-5, developed by BBR Saatchi & Saatchi Tel Aviv,.

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What is in an email spam?

Well, agency Mother proves there can be something really surprising in a spam-email message. Those Nigerian mails may have stormed into your inbox, with offers of huge sums of money, and it may give you a startling surprise to a few of you. But, this...

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Red Cross: the store that sells hope

This unique effort from Red Cross Spain, developed by Leo Burnett Madrid, aims to convey a great message through an indirect way. This effort can be described as the manifestation of a subtle message. Red Cross created a pop-up bookstore in an...

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Toyota spot, full of sexual innuendo

Making comparisons of a vehicle’s parts with that of a woman is a usual, tired way of advertising naughtiness, and this Toyota spot continues this tradition. The spot for Toyota Yaris, developed by production house Play TV in Brisbane, is full.

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