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Monthly Archives: October 2009

An Italian ‘bubble’

The bubble is made of the most controversial statements of Silvio Berlusconi. See how publishers Feltrinelli is advertising this. This print ad, developed by Tita Milan, features a big bubble made of newspaper cut-outs which consist of...

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Axe effect in the real world

Women helplessly fall for those irresistibly attractive men. No dating service is needed from any Hitch. A man just stands there cool, and hot girls helplessly plead his company. That is axe effect. Those ads have always entertained us with their.

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Magazines digitally stabbed

If you are celebrating the demise of your enemy, it shows your weakness. Banking on others woes is not a good practice in any industry. Especially, in advertising, you should concentrate on your strengths, not on your opponent’s weakness. Here,...

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Reebok gives you a camera-friendly backyard!

Well, Reebok makes your back camera friendly. In this Reebok spot, a spokeswoman is describing the benefits of wearing Reebok, and the camera man is a bit... over sensitive and got ’wandering eyes’. This infomercial-styled spot, created by...

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Sink your fangs into great taste

So, we have seen the Halloween beer factor, and here is another one. Miller Lite beer is presenting itself as a choice for this Halloween. The ad, developed by Arc Worldwide, Chicago carries the copy- Sink your fangs into great taste The ad...

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Flyvertising

Well, if PETA considered these tiny creatures as animals, it would have raised its voice against this new innovation in the history of advertising. As we have mentioned here several times, advertisers are making new experiments, breaking the...

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Asthma Foundation: suffocation

This is an ambient advertising effort, by Ogilvy, Auckland , to make awareness among the public about the plight of children who are suffering due to Asthma. As part of this effort, inserts were placed inside the plastic covers of 10,000...

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Bing: Vampire’s favorite

Well, Bing is Vampire’s favorite search engine, eh? This Bing spot also gives you a Halloween experience. The spot features the girl who is searching for a great place to eat and then comes this handsome vampire, and suggest her Bing. Well, she.

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Protecting online journalism?

More newspapers and magazines are making their online versions, in view of the problems faced by falling ad revenues and subscribers. They hope that stepping into the online world, even while continuing with the print versions, will help in the future....

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The brazen nature of condom ads

Condom ads are usually creative. However they are often brazenly creative. Most of them usually throw out the basic ethics of advertising. (ethics for condom ads? Yes, there should be). Previously, one condom ad advised us to think about the...

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