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How to deal with poor sales at your shop

If you are running a shop with poor sales then it might be the time to do something about it. The first thing to consider is the overall performance of the products. May be it is the time to get some products out of the stock. Another reason for poor sales might be the increase in competition.  So what can you do to fix this problem. Well, first of all, you need to analyze the reason for poor sales. If its is due tom increasing competition then you might have to adopt some different tactics.

The ability to do more

If your shop is not performing well in terms of sales, then it is the right time to change the approach.  Analyze the competition and follow the same footstep with different approach. Running a shop is not an easy task until and unless you have a good rapport with your clients. Always remember that they are not going to stick to your shop if they are getting a better deal somewhere else. So try some aggressive advertising schemes to lure the customers. You can also opt for discount and sales in order to regain the lost market.

The values of service

as a sales person or shop owner, one must always remember a single fact. People never come to buy products, they always buy services. So if you please your customers by providing better service than the competitors, then your customers will always stick with you. Also try to focus on the ambiance of your shop so that it gives out a pleasing effect to the customer. Get rid of bad sales performers and hire new blood to make change in the work structure. Always make sure that the customers hold the foremost priority as soon as they enter your shop. Make them feel special by giving them proper attention. These types of individual efforts will surely prove beneficial for you and shop in the coming days. All you have to do is to be patient and make sure that you keep on following the same pattern. You can also offer the customers with free gifts so that they come back again to your shop. Increasing the sales is not only about gifts, sale and discounts. It is also about building a strong relationship with the customers so that they always come to your shop no matter what. The basic philosophy of sales is to understand the mind of the customers and give them what they want. The sales will automatically increase.

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi
Dr Prem Jagyasi

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