To successfully implement social media into your marketing campaign, there are certain strategies businesses should learn and use. As highlighted above, social media is an umbrella term with a variety of different types of communications under it that could be used.
- Social Networking Website
- Content Aggregation
- Discussion Board/Forums
- Online Video/Channels
- Photo Sharing/Slide Sharing
These tools are different examples of how an organization can implement social media into their marketing campaign. However, once these strategies are in place and executed, it is also necessary to monitor sales levels and brand recognition. Millions of consumer will be running across your tweets, photos or videos but how many of them are actually clicking on the company website or thinking about purchasing their products. Services like Nielsen’s BuzzMetrics deliver trusted brand metrics, genuine consumer insights and real time market intelligence to help clients apply the power of consumer-generated media to their business.
The social media takeover will not be a short-lived phenomenon, but many experts predict this innovative medium of communication to last for as long as the internet does. The inexpensive, yet highly effective method of connecting organizations to its consumers is a brilliant concept adopted by majorities of businesses that have access to computers. It allows businesses a direct channel of communication to their most important stakeholder—the consumers and gives them the control to present the information they want to their customer. It also helps consumers put a face on their favourite organizations and allow them to have two-way interaction to help answer questions or clear doubts. It is clear now that social media is here to stay, and new forms of communication are being developed as we speak.
Since there is no stopping the burgeoning growth of social media, it might just be better to hop on the bandwagon and connect with the million of internet users looking to communicate, share and learn.