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Print & Promotion in Healthcare Marketing

Creating Effective Print & Effective Promotional Material in Healthcare Marketing

Effective promotional material is the one that directly appeals to the target audience and brings about the desired result. Most of the cases, the audience is the consumer who uses the healthcare product or service or the physician who prescribes or refers. For consumers, it is generally a patient education material like brochures, flyers or big banners, posters etc. In either case, it is important to focus on a few things like;

· Objective
· Catchy
· Message
· Design

Thus it is in the best interest to create an effective and appealing healthcare promotional material that will be liked by the audience and remembered to help promotion.

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