Bringing together content from multiple sources repositories for retrieval at a later time. In some cases, this term also is used for the amalgamation of search results into a comprehensive whole. It allows a company to provide the latest information and news to their readers. More and more organizations are beginning to understand the potential benefits of applying content aggregation to their social marketing campaign. As the pace of content being added to the web increases, the value of aggregating the best of it goes up.By aggregating the most important information or latest updates from their company or even industry, they are creating brand loyalty and recognition.