This is creativity. This is creativity, and this is creativity! in daily life, we see many ads that are interesting. But many of them lack the essential whiff of genuine creativity. This ad is an interestingly attractive example for something which originates from fresh idea.
The print ad, developed by Saatchi & Saatchi, Moscow, aims to promote Voltaren pain relief gel. The copy reads- silence the pain.
What we see in the ad is email conversations which symbolically indicate the effect of pain on your bran. On one side, the insisting boss and equally insisting (though in a romantic way)wife ask you many things, but the left leg reminds you of its unbearable pain. The conversation continues, and the pain in the left leg remains adamant.
Then the ad says- silence the pain.
CREDITS
Advertising Agency: Saatchi & Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Art Director: Maria Polovinkina
Copywriter: Eugeniy Danilov
