Marketing yourself on LinkedIn in 2015

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Available in more than 20 languages from across the globe, LinkedIn is a professional social networking site. Launched in 2003, the site has grown to become a premier network for professionals. The website claims to have a user base of 300 million plus.

 Linkedin Website

What not to do with your LinkedIn profile

  • Not putting your Photograph

The probability that your profile will be seen, goes up by seven times if you use your picture in your profile. By not using your photo, most users will be skeptical as to why there is no photo. It is easier to identify you with your photo in case you gave someone your LinkedIn profile reference. One mistake that a lot of LinkedIn users make is putting an old photo of themselves. When they reach for the interview, the interviewer thinks that the person is deceptive. A latest photograph with a smile, open eyes and a good posture will surely leave a great impression.

  • Ignoring Privacy Settings

Privacy settings are just right there, on the top right hand corner. These should not be ignored for a simple reason, if you are searching for a job while working somewhere, you would want to do it without being noticed by your current employer. You can make settings so that your employer does not find out that you are looking for new avenues.

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  • Removing previous jobs

You should mention your entire work experience on LinkedIn. Remember, even if you have changed your field or profession recently, your new job is not the only significant one. We do not know the selection criterion of different employers, making your profile descriptive makes sense. Jobs projecting your achievements and responsibilities should be mentioned in your profile, even if they are from your teenage. Perhaps the manager screening your profile is looking for similar skills.

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Tricks to make a LinkedIn profile that matters

  • Attractive Headline

The headline appears exactly below your name so it is got to be eye-catching. By default your current position and current company appears here, that is if you do not mention it yourself. Use appropriate key words, for example if you are in the insurance industry, fit in “insurance” in your headline, so that your profile appears in the search results.

  • Mention Skill set

The best part of LinkedIn is that it permits you to post 50 skills, make use of it. People looking at your profile are more likely to select you for your skills. Make it a point to mention the skills you possess and not just key in everything that comes to your mind.

Linkedin

  • Follow the companies with whom you want to get associated

More than three million Company pages are waiting for you to benefit from them. You will get notifications when the company posts jobs, also you would get to know when people leave or join the company. These pages will also reveal to you, your contacts who either work for the companies you follow on LinkedIn or know people who work for those organizations.

  • Write professionally

Do not make use of chatting lingo while writing in your LinkedIn professional profile. Use the full form of words without any slang. The manager looking at your profile might not be a fan of the unprofessional image portrayed by slangs and shortcuts in writing. Never make excuses and blame your current or previous employers.

  • Add a summary

A number of people may have applied for the same job as you, the educational qualifications they possess might be similar too. A well-written, descriptive summary will give you an advantage over the competitors. Keep in mind that you are selling yourself, be precise and appropriate about what you write.

Market yourself professionally on LinkedIn and get noticed. You might end up in your dream job.

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