Even though Honesty is the best policy, knick-knack lies are allowed in the marketing regime. One cannot serve the cold truths about any product on the platter. They have to be duly sugar coated to minimize the aftermath. It should be indeed kept in mind that marketing does not necessarily mean manipulation, it means having an effective persuasive power. It is about making the world believe in your words. It is also about being able to make people see what you want them to see, and direct them into the direction you want them to take.
Marketing does not mean lying obnoxiously; it just means making a quick buck. Everyone has heard the concept of white lies. It can be rightly said that these white lies are the foundation of the marketing policies and are immensely important to create an effective name for your business. It should also be noted that marketing strategy of any business should be such that it does not harm the sentiments of individuals and is in coherence with the ethical standards. The marketing strategy should deliver something of value else, people will feel cheated and frustrated. The key to being a successful marketer is to know how to spin the wheel in your favor, knowing the skill to write elegantly and knowing the art to brand voice correctly.
Here is the list to Best lies that have immensely worked wonders for the businesses and can help you scale newer heights provided you frame these correctly:
Specialization:
Often companies take upon the clients by saying they are specialized in their particular felid. This helps in injecting a sense of confidence in the client and helps the businesses to add more clientele to the business. However, the gap between the real expertise and the expertise they marketed should not be too large for the client to judge.
Great results:
Most of the businesses promise great and effective results, this may work if you do things to get these results or else the businesses will be in complete doldrums. If you have promised great results, it becomes your duty to provide, at the least satisfactory results so that investor confidence is maintained to some levels.
Perfect for you:
This is another one of the most practiced lie that we are perfect for you or we are exactly what you have been looking for. Once you have claimed this make sure you are the best for them and do not yourself taint you own name.
Offering Better Opportunities:
This practice can help you have a name quick and fast. If you have offered, better opportunities make sure you create them for your client at some point of time.
Guarantee to work:
If you guarantee a program to work, chances are that most of people will get attracted towards you, make sure this guarantee is not a downright lie. This practice is suited to catch immediate attention towards you and your business.
Yes, these are lies that can help you attract a lot of prospective clients, in order to make them permanent ones you have to covert these lies into realities. Long-term lies do not work, you have to be smart marketer, you have to realize what your true potentials are and then make a promise accordingly. A marketer should envision whether these lies could be converted into reality or not. If yes, go ahead and catch the immediate attention if not, the idea is not to lie. These marketing lies are calculated risks, if you take them with precision you can actually make it big for your businesses.
Summary: Marketing lies is not about downright lying, it is about lying according to the potentials to convert them into realities. These lies give you short term attention, converting them into truth will help you win hearts for a longer term.
