Common mistakes you should avoid to keep your Facebook engagement intact

Dr Prem Digital Healthcare Marketing

Facebook offers you a great platform to reach out to people and establish a fan following. You can target an audience that is interested in what you have to offer and publishing relevant content on their timeline gives you visibility and a free marketing platform. Facebook engagement can be a make or break deal for your business and you need to be aware of things you might be doing wrong.

Posting too often

You cannot keep rolling new content to people’s timeline every hour. This annoys people and gives them the feeling that they are being constantly spammed even if they are interested in your idea or product. Target content selectively and share your quality posts among the audience.

Irrelevant Content

The reason people subscribe to you is that they want your insights or offers related to your product, but if you keep pushing content that is not in-line with your niche people would refrain from your content.

Not engaging your audience

Facebook is not just a publishing but also an engaging platform. It beckons people to come together and share their opinions. The best way to push your content is by making them more involved by offering free products, asking questions, opinions etc. People respond more positively to such content. Don’t be shy to jump in the conversation and clarify things.

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Brevity

Nobody has time to go through a long post. People often look at a long post and know already that they have to ignore it. Posts that are highly successful are concise, to the point and informative. This is where your Twitter lessons can come in handy.

Reposting old content

Posting old content time and again is unhealthy. You need to create fresh engaging content that adds up to the experience of your Facebook audience. The only way to keep doing this right is to research more and read voraciously regarding your niche. Trust us you’ll never be short of ideas.

Fake Likes

Avoid any sort of spam or wrong ways to buy audience. The reason Facebook is successful is that it promises genuine content by real people. Your buying Facebook likes can seem like a good initially but will hurt your brand in the long run.

Get your timing right

You must post your content at the time when most people are likely on Facebook. Posting your content when people are not there can result in your content going unnoticed. Do get this right you often need to understand the patterns and the timing of your Facebook likes.

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