Dr Prem, a renowned chartered consultant, not only provides strategic Corporate Social Responsibility (CSR) consultancy services; in fact he has developed many successful strategies to tackle issues be developing strategies:
- For healthcare initiatives
- For the environment
- For local communities
- For working conditions
- For lifestyle improvements
- For cultural sensitiveness
Dr Prem understands the growing importance of corporations to exude a sense of responsibility in the communities they are engaged with. Utilizing the team’s extensive understanding of social and preventive health, Dr Prem carves special platforms which convey the partnering company’s sense of dependability to the -community at large. Dr Prem‘s strategic solutions range from short-term multi-partner events to longer term customized and standardized engagements, which are replicable and scalable for ease of execution and management.
Dr Prem’s Successful CSR concepts have got appreciation from many government, NGO, Non-profits and associations. His concept includes:
- Family Health Festival
- World Health Day Campaign
- World Heart Day Campaign
- Know diabetes
- Ahlan Ramadan
- Summer Wellness
- Anti-Obesity Campaign
- Cut the Fat Challenge
What is Corporate Social Responsibility ?
Corporate Social Responsibility concept has grown significantly in recent time; it is used as conscious attempt by corporate organizations to give back to community. Other than winning consumers heart and loyalty, cooperates are pushed now to demonstrate their ability to serve community through indirect programs.
Corporate social responsibility has also become integral part of marketing as develop consumer relationship; many corporate have started developing dedicated programs in relevant or non-relevant fields of their product and services.
The term “corporate social responsibility” came in to common use in the late 1960s and early 1970s, after many multinational corporations formed. The term stakeholder, meaning those on whom an organization’s activities have an impact, was used to describe corporate owners beyond shareholders as a result of an influential book by R. Edward Freeman, Strategic management: a stakeholder approach in 1984.[2] Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses. Others argue CSR is merely window-dressing, or an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. – Wiki
Within the corporate world, the main “responsibility” for corporations has historically been to make money and increase shareholder value. In other words, corporate financial responsibility has been the sole bottom line driving force. However, in the last few years, a movement has significantly broadened corporate responsibilities within the field of – for healthcare initiatives, for the environment, for local communities, for working conditions, for lifestyle improvements, for cultural sensitiveness, and for ethical practices.
The Corporate Social Responsibility has gathered momentum and taken hold. This new driving is oftentimes also described as the corporate “triple bottom line”–the totality of the corporation’s financial, social, and environmental performance in conducting its business.
What are befits of Corporate Social Responsibility for Corporate ?
Today, more and more companies have woke up with the concept that in order to stay result oriented, brand leader, productive, competitive, and relevant in a rapidly changing business world, they have to develop strategies which are supportive to community, the need to become socially responsible.
In last few years globalization has blurred national borders, and technology has accelerated time and masked distance. Given this sea change in the corporate environment, large corporate and companies want to increase their ability to manage their profits and risks, and to protect the reputation of their brands. Because of globalization, there is also fierce competition for skilled employees, investors, and consumer loyalty. How a company relates with its workers, its host communities, and the marketplace can greatly contribute to the sustainability of its business success.
Contribution of CSR in promoting good health and well being of community
The corporate hub can make tremendous contributions in promoting good health and well being, especially if innovative CSR initiatives are undertaken in partnership with government and civil society.
The healthcare system worldwide is observing significant issues arising from a shift in diseases, an increase of non-communicable and chronic disorders, Baby Boomers and an aging population, a fragmented healthcare system, commercialization of healthcare and increases in the cost of care while countries are facing a shrinking healthcare budget. Moreover, there is very little anticipation and slow response by authorities to tackle such challenges. Many government bodies are engaged in the management of diseases, and are not at all close to the prevention programs, which presents a major problem.
Certainly, primary healthcare with a focus on prevention programs can bring relief. Collective experience with globally shared learning and understanding could be utilized more productively, and it would certainly bring better results. Needless to say, prevention should be the prime focus of any healthcare system or reform.
A good Corporate Social Responsibility initiative will provide great platform for Healthcare Education and Prevention.
For decades, business has been engaged in charity, philanthropy, and civic activities including social investments in health, however oftentimes these investments were less than strategic, and were not directed to real social change. Today, business understands that viewed through lenses of “doing well by doing good,” CSR can be a revolutionary way of contributing to systemic social changes in which investments can produce lasting social benefits in the health arena.
